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Color Psychology

At Vacation Rentals On-Line, we help you determine the colors that are right for you, your property and your rental clients.  Because wall color can affect a person’s mood, it can also affect the way they feel about your property.

Every property and every owner is different.  We’ve developed some guidelines based on color psychology and the important role it plays in how people “feel” in a room.

Guidelines For Choosing The Right Colors

With literally thousands to choose from, picking out paint colors can be a big challenge.  Some colors make a room appear smaller.  Many beachfront properties, in particular, are already space-challenged, so avoiding certain colors is important in how others perceive the size of a room.

The color wheel is an essential tool in visualizing the relationships between different hues.  There are three primary colors: red, blue and yellow.  These are then combined to make the three secondary colors: orange, green and purple (violet).

By familiarizing yourself with the color wheel, you can better understand how to mix and match cold colors with warm colors to create a naturally balanced room.

A safe bet for starters is to use a complementary color scheme.  Proving the rule that opposites attract, these pairings can always be found at opposite sides of a color wheel.  When put next to each other, both colors look cleaner and brighter.

Light, neutral colors make rooms look bright and spacious (off-white is the top choice). And don’t worry about painting a light color over a dark one. A primer will cover any dirt, stains or out-of-style color schemes you want to conceal.

General Color Guidance

  • Remember - Color affects a person’s mood, and how they feel about your property, hence the term “color psychology”.
  • When decorating be cautious as some colors make a space appear smaller, and many beachfront properties, in particular, can be space challenged
  • RED provokes the strongest associations and reactions. Because it’s such a powerful color, it’s generally best used as an accent. It elicits feelings of strength, courage, aggression and excitement. It can also trigger an increased heart rate and energy level. In fact, just a dash of red on almost anything draws attention. Whether it's on a stop sign, a Valentine's Day card or a warning label, red always catches the eye.
  • ORANGE can spark some serious reactions, too. People typically love it or they hate it. Orange is often linked with flamboyance, energy, comfort and warmth.
  • YELLOW can be a happy, cheerful and optimistic color. People often report feelings of enthusiasm, energy, excitement and optimism when looking at it. In some shades and amounts, yellow is believed to be mentally and creatively stimulating. Yellows also frequently prompt more opinionated feelings than other colors.
  • GREEN is commonly associated with relaxation. Very soothing and neutral, it goes with most other colors, and is second only to blue as a favorite color. Natural shades of green can feel refreshing, balanced and soothing, while other shades can evoke less desirable feelings. Green is often symbolic of concepts like peace, envy and luck.
  • BLUE is a color many people say is the best. Maybe that's because this color can actually trigger the body to produce calming chemicals. Blue frequently evokes words like dependable, loyal, logical, soothing, calm and focused. It’s also considered to be a clean color, so it works well in bathrooms and laundry areas. In the kitchen, however, blue is not as popular. Maybe harkening back to our primitive instinct to avoid blue foods.
  • PURPLE is the balance between the liveliness of red and the serenity of blue. But certain purples can leave people feeling uneasy and introspective. Others create feelings of loyalty, quality, mysticism and wisdom.
  • BLACK is a powerful color and often brings to mind authoritativeness and other strong, sometimes overwhelming emotions. Black is best used as an accent color.
  • BROWN often conjures up feelings of stability and naturalness. People commonly report experiencing sensations of reliability and a sense of order and wholesomeness when they see brown.

Of course, these are just some of the basic colors.  People can actually see millions of colors, varying by hue and saturation (how vivid or pale a color is).

In general, buttery shades are easier to live with long term than bright, sunflower yellow.  The range of yellows is vast and some lend themselves more readily to decorating schemes than others.  Yellows also frequently prompt more opinionated feelings than other colors – but can be used in beach properties. 

Greens represent a vast range of natural colors and, for that reason, appeal to many.  Like blue, greens tend to calm and relax; it´s a healing color. 

For interior color schemes, olive and sage greens seem to be appealing because of their neutral character.  Lighter shades of both are easy to live with for a long time.  Both combine well with many colors.

Overall, we tend to recommend softer hues and saturations of colors based on white, yellow, green and blue for vacation rental properties – as these are can really bring about personality for a property.  This with a relatively low chance of offending or turning off rental clients.

If you’d like to speak with us in more detail about our complete vacation rental marketing services, call or email us.   We’ll respond to you (that’s a promise).  We are pleased to answer any questions you have.

For a complete description, you can download our free eBook here or you may prefer to purchase our step-by-step guide, with dozens of tips on how to maximize rental income for your vacation property. 

We look forward to hearing from you!

Let Us Teach You More About Color Psychology?

Contact Us Today or Call 1-239-244-1638